Before retraining in Applied Neuroscience, Hypnoanalysis, Hypnotherapy, and Cognitive Behavioural Therapy, I navigated—and witnessed in others—deep stress, creative disconnect, and career challenges. I spent over two decades navigating the luxury and fashion world, working in the design departments of some of the world’s most influential brands.

I specialise in helping high-performing creatives, entrepreneurs, and professionals unlock their full potential by aligning the brain, mind, body, and soul. My approach combines deep psychological work, neuroscience, and holistic health, going beyond traditional therapy to create lasting transformation.

Through my Behave to Become® programme, I guide individuals to break free from self-sabotage, overcome mental roadblocks, process emotional blockages, and identify the path to a more fulfilling and exciting future. Whether through one-to-one coaching, hypnotherapy, or structured programmes, I help my clients cultivate focus, confidence, and clarity in both their personal and professional lives.

My work is for those who seek more than surface-level solutions—those ready to step into their full potential and create a life of unshakeable courage, meaning, and purpose.

Here’s the thing… the creative mind is different. We perceive the world uniquely and our place in it feels very different to others. From a young age, we creatives learn to either live solely for our talent or hide behind it. Our self-worth often becomes tied to our output, not our intrinsic value. While this can drive success, it’s not sustainable. When the external rewards self-esteem model breaks, we can feel lost, frustrated, and disconnected from our creative vision, from our jobs and our desires. That’s often when the real problems start if they haven’t already surfaced.

Creative minds are not only in creative jobs, but they can also be found in every sector, and when they are not aligned and connected to who they truly are, they can live what feels like a double life.

I founded my company to respond to the following client needs:

  • Therapy and Coaching need to be integrated and personalised on a case-by-case basis.
  • Creative minds are complex and require integrative, holistic solutions that are both accessible and effective.
  • Personal problems and work problems are heavily associated and require integrative treatment by the same specialist.
  • Traditional talk therapies can be powerful, but for some clients, they may be too slow and costly. A lot of time can be wasted placing too much emphasis on the past.
  • To generate hope, the individual must secure and own a strong idea of the future, and this cannot be found in their past.
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