It’s a leading holistic therapy and coaching practice.

Creative Industry professionals who are navigating change or individuals looking for transformative direction and a new vision for their life.

Creatives have a specific neuro identity. It’s called the Creative Mind. They need bespoke services and techniques. 

We often work with clients outside of the Creative Industries. Creative Minds are everywhere. They are individuals able to actively use their creative mind for healing, cocreation, deep introspection and self-realisation. They are also able to work holistically (Brain, Mind, Body & Soul). Our practices focus a great deal on beliefs, words, language, images and the imagination. It works best for conceptual thinkers and those able to dream. This is NOT the case for everyone. If you are unsure take the evaluation assessment or set up a call.

They’re generally faced with one or more of the following problems:

1. They’ve hit a roadblock; they’re searching for something new but something’s holding them back.
2. They need to change their personal life and/or careers but don’t know where to start.
3. They’re called to make change in their life but are unable to action the change.
4. They need to change the way they think, feel and behave to live a better life.
5. They have a big event or move in their life, but they are blocked by fear or procrastination.

They’re generally experiencing one or more of the following symptoms and often mistake this as the root cause of their discomfort:

• Mild depression, anxiety, addiction
• Stress, fatigue and burnout
• Severe attention, focus and motivation issues
• Maladaptive thought and behaviour patterns
• Psychosomatic health issues

Deep down, they feel a calling—a sense that something greater is waiting for them. Many of them are high acheivers but remain under fulfilled. Despite their accomplishments, they know life holds more: more purpose, more fulfilment, more joy. They crave renewed energy, unshakable motivation, inner peace, deeper connections, greater wealth, and thriving relationships.

It’s not just about waking up—it’s about rising with a fire, ready to embrace their life through an entirely new lens. They rediscover a lust for life, a passion that grows stronger with every step forward. As they transform, they don’t just glimpse their potential—they embody it, living fully and unapologetically as the best version of themselves.

We offer a personalised, holistic self-realisatoon programme called Behave to Become® or therapeutic coaching under the Brain, Mind and Body Clinic®, tailored to the depth of change needed and the client’s commitment to transformation. This work integrates cutting-edge neuroscience, hypnoanalysis, hypnotherapy, and cognitive behavioural therapy to deliver powerful, lasting results.

Great question! It’s holistic, multi-technique, and helps clients connect with their deeper selves on both personal and professional life in parallel. We focus on what truly matters—letting go of the past for good and moving forward. Tomorrow isn’t defined by yesterday; it’s shaped by what we do today. Change happens when we apply practical, sustainable techniques to transform the present moment and achieve the results we are longing for.

Traditional psycotherpay focuses largely on the past or our current relationship with the past. It looks back. Working with James is the opposite. Yes we resolve any limiting beliefs and blockages from the past but what we really focus on is the future. James helps his clients conceptualise a crystal clear vision of their future self then implants into their present day reality through neural recoding.

Our work is unique because it addresses the four pillars of the self, not just the mind

1. Brain: Neuroscience-backed tools are implemented to create focus, manage emotions, and rewire unhelpful patterns. We separate brain chemistry from psychology.
2. Mind: Limiting beliefs and self-doubt are dissolved using hypnotherapy, hypnoanalysis, cognitive behavioral techniques and skills-based counseling.
3. Body: Your autonomic nervous system is recalibrated and a dialogue with your intuition is ignited using somatic practices that support you in feeling more grounded and in control of your complete being.
4. Soul: Your sense of meaning and purpose is rediscovered, allowing you to align your life with what truly matters to you.

Our primary focus isn’t on results—and here’s the truth, most coaching programmes won’t tell you: you are not entirely responsible for, or in control of the outcomes in your future. Results are simply the byproduct. What you do have complete control over is your experience in the present moment—your agency, emotional regulation, and thoughts. Here’s the secret, You attract more of what you experience, not more of what you simply desire.

The universe reflects back what you are experiencing right now. That’s where we begin: by transforming how you experience the world in the present. When this shift happens, the results naturally follow—and they’re often far more magical and abundant than you could ever imagine.

Spaces on the Behave to Become® programme are limited, and the coaching James offers is designed for clients who are truly ready and eager to embrace change. These clients aren’t looking to simply revisit their past or analyse their dreams—instead, they’re ready to take actionable steps forward. While we do explore the past to uncover and address the root causes holding you back, the focus is always on creating meaningful progress.